RACK ROOM SHOES WEB PRIVACY POLICY

This Privacy Policy (the "Policy") is intended to explain what Rack Room Shoes does with your information and what you can expect from Rack Room Shoes regarding the privacy of your information, including:  

1.  What information is being collected and how;
2.  How such information will be used;
3.  The choices available to consumers regarding collection, use and distribution of information, including an opt-out;
4.  How to change your information;
5.  A statement regarding Rack Room Shoes’ commitment to data security, including the steps that Rack Room Shoes takes to protect data quality and access;
6.  The consequences, if any, of a customer's refusal to provide information;
7.  How to contact Rack Room Shoes and/or otherwise hold Rack Room Shoes accountable for the Policy;
8.  How you can know if the Policy has been revised;
9.  Links to other websites; and
10. Children's privacy.

1.         Rack Room Shoes may collect certain personally identifiable information that is voluntarily provided by you, such as your name, address, e-mail address and phone number. You may “opt in” for communications from Rack Room Shoes by providing such information and signing up for email updates or by participating in one of our in-store sweepstakes, after which time you will receive promotional information, coupons or e-mails provided to our “opt-in” list. You may choose to stop receiving promotional or other communications from us, or request that Rack Room Shoes not provide your personal contact information to certain third parties by “opting out.” Please see the information below regarding disclosure of personal information to third parties and opting out of communications. Rack Room Shoes does not collect any personally identifiable information through cookies or beacons. 

2.         The information that you provide will be used to send you information concerning promotional offers and upcoming sales. Rack Room Shoes may share personal information with our website hosting partners and may use certain third-party marketing services firms as necessary to deliver Rack Room Shoes e-mail communications or online ads to those on our opt-in list.

We do not sell any personally identifiable information about our users.

We may release your personal information to comply with the law or to protect our or others' rights, property, or safety.
 
As with any business, it is possible that as our business develops, we may sell or buy online stores or other assets. In such transactions, information about customers often is among the transferred assets. Accordingly, in the unlikely event that our company or substantially all of our assets are acquired by a third party, such information may be one of the transferred assets.

3.         If at any time you no longer wish to receive communications from us, you are free to "opt out" of receiving these communications. If you would no longer like to receive e-mailed coupons, special events information, sales notifications or other messages from Rack Room Shoes, please click and follow the "Unsubscribe" instructions in your e-mail. Your e-mail address and other personal information will be removed from our marketing list.

4.         If you have submitted personally identifiable information and would like to change or delete that information, please email rackroomshoes@in10sity.net or update your information using the “Edit your profile” link located on the e-mail communication.

5.         Rack Room Shoes values the privacy of its customers and visitors to this website. Therefore, Rack Room Shoes endeavors to comply with relevant ethical standards in gathering, using and safeguarding customer information that is entrusted to Rack Room Shoes. Please note that, despite our diligence, new technology is constantly evolving and Rack Room Shoes cannot immediately implement all new technology upon development.

6.         At no time are you obligated to provide us any personal information.  It is Rack Room Shoes’ policy to collect only that information that Rack Room Shoes needs to meet our customers’ needs, conduct our business efficiently, and communicate special or specific offers to you. There is no consequence if you do not wish to provide Rack Room Shoes with your personally identifiable information, except that you will not receive those certain communications that are delivered to our opt-in list.

7.         If you feel at anytime that your personally identifiable information has been compromised by Rack Room Shoes, please contact us immediately at rackroomshoes@in10sity.net

8.         Rack Room Shoes reserves the right to change our Policy as our business changes. If this Policy changes, we will post an updated Policy on our website. You can tell if this Policy has changed by checking the revision date and version number that appear at the end of this Policy.

9.         To assist you in acquiring addition information, the Rack Room Shoes site may have links to websites operated by third parties. Those websites will have their own policies on privacy that you may wish to review. Rack Room Shoes has no responsibility concerning the content or operation of these linked websites.

10.        Rack Room Shoes is concerned about the safety of children using the Internet and will never knowingly request on our website personally identifiable information from anyone under the age of 13.

This Privacy Policy was last updated on 2/14/2008 and is Version 1.1.